How we generated 1.8 million Dollar?

How we generated 1.8 million Dollar?


Not long back we got a new client and they were clear about their goals

and what they want but were not sure how to achieve and get the things done.

They talked to us about and read the story to know how we helped them to reach where they were trying to reach.

Niche: Fashion Apparel

 

The client was in fashion industry and we all know how tough competition is in fashion industry,

there are already so many stars in the field and you need to shine bright to get noticed.

This is what other agencies could not help our clients get previously.

The previous agency managed the marketing of the client really poor as we saw from their website,

which was not at all appealing or good enough. Other strategies were bad too.

The client discussed their problem with us.

The client who wasn’t able to sell their products wanted us to get their sales accelerate and sales to go higher.

So we took the product studied for few days, run our brains, and figured out some strategies and worked towards sales.

We discussed with the client all the strategies our team developed for their products.

And they seemed impressed and gave a green signal to go full throttle.

First of all we improved the website made it more informative and appealing,

got AI chatbots added to it and got the UI made more easy and comfortable for the users.

Increased the quantity and quality pf their ads, Facebook,

Pinterest and other ads too. Also got right marketing strategies start working like cold outreach etc.

In our new approach we started telling our audience the benefits and importance of right fashion and it’s effects on our social life.

We started telling them how important it was to get right quality and right clothes and how it’s different for each person.

Through different social media platforms, and posts we started spreading these awareness.

And through stories telling it’s importance and in this way we built an audience who would be interested in the product.

Through various images and videos we were selling a idea and not a product directly.

 

Well guess what people were easily buying this idea and then

we introduced our product to them and this increased a decent number of sales and gave us some good results.

The sales were slowly increasing and brand was getting it’s recognition.

Things were doe right and what was left is to keep continuing this work consistently.

So we didn’t cool down relaxed rather worked harder and put more efforts and hours to keep the acceleration going.

The conversion rate was increasing drastically. Let’s discuss in numbers what happened at the last and why our clients were so happy with the results.

So the sales we got at the end of the month was something around

1.8 million Dollar which was distributed in different types of advertisements and to be specific;  

The highest of all, 5.5 Crores was from the giant social media, Facebook that is through Facebook Ads.

Again 3 crores was from Google Ads and rest from other SEOs and advertisements.

Wasn’t all this so outstanding? The client was loving our creative strategies.

Things are still in process and graphs are still rising constantly. .

 

Here at ROI hunt, we direct your investments to those uncharted territories where the actual demand lies.

In today’s world of internet, we narrow down your products to potential customers.

Finalizing new corporate ideas, game-plans and strategies for a firm. We provide you with-

  • An array of business formulation strategies
  • Revenue generation and user engagement plans
  • Charting company growth via new metrics
  • Establishing a strong foothold in the industry

 

So if you are struggling with sales and have been tired of not seeing any results even after investing time and money,

then come contact ROI Hunt. We are here 24×7 to help you reach the dreams you’ve dreamed of.

Our hand is out you can always join us to take your sales skyhigh.

We together will reach were you want to. Good wishes from ROI Hunt team.

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How we generated INR 1.6 Million for an apparel fashion brand

How we generated INR 1.6 Million for an apparel brand

Our target was to generate sales for the Black Friday and Cyber Monday and the target was atleast 10 Lakhs in these 3 days.

Our Offer was : 40% Flat Discount (We had created a separate section on our website by the name of Black Friday and then Cyber Monday) Initial setup: We started 10 days prior to the black Friday.

Our plan was to create a buzz around our prospects and our existing customers that we arebringing Black Friday sales.We created a separate landing page,

it was actually a squeeze page where we were asking for the details of our prospects in return of extra 10% discount (except 40%) code on Black Friday. This way, we would have a list of prospects that we knew are highly interested in the sale.

We also changed the banners of the website for Black Friday vibe.Now comes the ads…
We asked the creative team to make 3 sets of graphics with Black Friday vibe: First was the best sellers. (15-20 images both feed and story dimensions) The second was Gifs which were showing different styles And third, was normal feed and story ads with Black Friday written over them and the offer.

By the 28th of November, we had 1563 leads, the prospects who opted in for a 10% Discount. Facebook Ads Set up for Black Friday (And Cyber Monday) We made 4 campaigns for Black Friday(same audiences were used for Cyber Monday):

1. The first campaign was designed to show ads on Facebook and Instagram Feed placement only.
In this campaign, we had both cold and warm audience ad sets. The warm audience included: Add to Carts done on a frequency basis Add to Cart done of time basis
Page Engagers Website visitors Leads collected from the squeeze page People who have purchased in the last 180 days The cold audience included: Lookalikes of Purchasers Lookalikes of people who have ATCs twice Lookalikes of people spending 25%, 50% time on the website Lookalikes of leads collected

2. The second campaign had the same audience but the placement was Facebook and Instagram stories only.

3. The 3rd campaign also had the same audience but the only difference here was the creatives.
The creatives only had “Black Friday Flash Sale” written over it which leads the user to the offer page of the website.

4. The fourth campaign was a catalog ad. I wanted every visitor to be retargeted so I made a catalog campaign where everybody was being retargeted who has done ATC & Viewed the website page. Now the total amount spent on the campaigns was Rs. 206437.39 And the total sales generated was Rs. 1682407.90

Here is the ads manager dashboard of our Sale

As you can see, the ROAS is 4.44 but all the sales that should be attributed to FB don’t get attributed and we also did Email marketing to the prospects who opted in for a 10% Discount so Facebook doesn’t attribute that too.

The best performing campaign was the one where we had selected feed only placement. On the first day only, we turned off 3 ad sets and duplicated campaigns which were giving good results.

So, this is how we specialize intensively and comprehensively to focus on improving our clients’ sales and generating more of it if they are already doing good.

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Tidio Chat

Tidio Chat


With the advent of information and communication technology, things have simplified and now even complex tasks can be accomplished in a snap of a finger.

Chat-box technology is a perfect example of advancement in this field.

Though earlier there were limitations to its recent advancements in the field of Artificial Intelligence (commonly called as AI) has made it possible to give it a human interface.

The development in the field has been spectacular and it’s quite evident from the state of art AI technology being used by Tidio chat. 

The efficiency of Tidio Chat

The volume of chat handled by Tidio chat is way ahead of its competitors in the market.

The mere fact which ascertains Tidio chats ability is its capacity to handle over 2.2k messages in a week.

If we precisely look at the number of chats being handled, there were around 2238 messages in the time span of 10-01-2020 to 16-01-2020.

So that’s huge, isn’t it? Well, if you are not satisfied yet just have a glance at the reaction time which is abysmally low at 11811.43 seconds.

Now that’s something worth a praise. There is a number of service providers in the segment but the above data substantiate to prove that substance always prevails over platitudes.

And we are in some serious business and that’s the very reason we will always provide you with real-time data analytics so that you don’t have to be in the doldrums.

The utility of this technology

After providing you with real-time data to prove our efficiency, now we will focus on the utility part. Why shall you invest in technology? Just because it is a trend or your peers are using it? No, the utility is way beyond mere trends.

A smart businessman knows when to invest and where to invest. With the outreach of technology and dearth of skilled workforce Tidio chat comes into play, just for instance think of the customers who are visiting your website and they get every information just by chatting with a virtual executive.

This will not only augment the quality of your website but it will infuse a sense of reliability among the customers that if a company has deployed such technology just for making things transparent, how much it would have invested in the product.

And the transparency part is something which will help translate the visitors into customers.

How does it work?

Tidio chat is equipped with the state of art technology and it can handle thousands of message with the inbuilt AI-enabled system.

The technology is the most updated version and the AI system attached to it is the icing on the cake.

Tidio chat comes with an automated chat flow system where we can add specific questions or FAQs in the chat-box which gives the customer a real-time human interface enabled interaction. The system is so well crafted that it can handle thousands of chat at any particular instance.

That’s game-changing for sure, just imagine the amount of money you saved on the manpower and the extent to which you have amplified your efficiency.

Now that’s something win-win which any smart businessman will understand and definitely give a shot to it.

There is an old saying in business “Money makes money” and investing in tide chat will do exactly what the age-old saying is trying to convey. 

Tidio chats efficiency comes with strong data to substantiate your investment.

Out of a total of 49461 messages exchanged between 16-01-2019 to 16-01-2020 the number of operator message is way higher than the visitor’s message.

Total visitors message stood at 22437 and the operator message at 27024. How do these numbers translate to business?

Well, lets breakdown these numbers, more the number from operators end means the system is well efficient in replying to your customers.

In other words, customers visiting your website don’t have to type much and the AI-enabled system will understand the query quickly and it will provide the best solution.

So a trial with Tidio chat can be alife-changing decision for you and your business, so don’t wait for the right time to invest, now is the time to give a shot at it while others are busy thinking about it.

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What should be a brands approach to fight COVID-19 and the lockdown.

What should be a brands approach to fight COVID-19 and the lockdown.

It has been more than 6 weeks, the corona virus pandemic hit our world. It hardly took 3 months to change everything upside down. When things started to take an ugly turn, now one expected it to completely stop every human activity. When all human activity have stopped it’s certain that economy will slide down drastically. Every person, every company, small or big, and as a whole every country is hit hard economically. But this is the time humanity unites to show our strength and to save our world from going deeper at the economy level.

Now as all sectors of business has been hit less or more, so no matter which sector you belong, you have to change your plans. Prepare a new blueprint or strategy for future to combat the pandemic to save your company. It’s important for all of us that instead of sitting and waiting for things to get back to normal we start working and adapting ourselves to this situation and living like this, since know one knows how long it will take for things to get normal.

The current outbreak of coronavirus poses a number of challenges for brands. Global growth rates have taken a hit. The change in consumer behaviour as they take protective actions against the virus is likely to have immense social and economic impact.

 

The short-term and long-term effects of the pandemic.

One of the immediate impacts of the pandemic is the scarcity of products and a disruption of supply chains. Now let’s see some of the short term and long term effects on brands.

  1. SOME WILL GAIN OTHER’S WILL LOSE

 The healthcare and wellbeing brands are likely to have better growth prospects in coming years with increased investments in healthcare and sanitation sectors. Goes without saying that these are the most challenging times for brand owners and marketers. Product launches have been deferred, malls and restaurants have downed shutters, movie theatres are closed, streets are deserted, and travel has come to a grinding halt.

But this is also an extraordinary opportunity for brands to engage with their consumers. As more and more people around the globe get locked up in their homes, brands have captive audiences glued on to their television or mobile screens consuming a lot of content.

In these uncertain times, brands are treading cautiously looking for the most cost-effective ways to deliver products and services. It may seem obvious to cut marketing spends, but that’s only a short-term solution that is bound to have long-term consequences.

 

  1. NEW TECHNOLOGY WILL EVOLVE

Necessity is the mother of all inventions. As events and conferences are experimenting with their online alternatives, there will be a need of innovation in the technological sector to enable business as usual.

Many brands are grappling with the need to equip their employees to work from home. While the marketing and branding agencies seem to be better equipped in this regard, the growing need for remote interactions during the pandemic will only lead brands into investing in developing better infrastructure for remote work.

Telehealth is now a reality where doctors can diagnose, treat, and operate patients without the need of the patient being physically near them.

  1. ONLINE CONTENT CONSUMPTION HAS BOOSTED WORLDWIDE

The COVID-19 pandemic is going to boost digital media consumption as people spend more time at home. The greatest beneficiaries are going to be the social media network brands as people turn to these platforms to connect with their loved ones or to access relevant information. Over the top  platforms like Netflix and Amazon Prime are also likely to see rise in both subscription and view times as people seek news and entertainment.

  1. E-COMMERCE WILL EMERGE WITH A BIGGER SHARE

As physical shops close down and consumers try and avoid crowded stores, e-commerce is bound to grow. Consumers who usually prefer visiting the grocery shop personally but are practising social distancing at this moment will get onto online buying for the first time. At least some of them will find it convenient enough to stick around post the crisis..

  1. INCREASE IN DIGITAL PAYMENTS

We had already witnessed increased adoption of digital payment methods in India after the demonetisation phase in 2016. WHO has already recommended contactless payments to limit the spread of the virus through cash. In a do-or-die situation, consumers who would have otherwise continued with cash, are also likely to make the shift thus speeding up the adoption curve of these cashless payment brands.

Techniques to combat these challenges.

Now that we have shown what the problems are you would also need solutions, right? So let’s see what are the ways you can keep your marketing company thriving in this difficult pandemic situations.

  • Survival of The Fittest

The world is going to look different on the other side of COVID-19 as teams strengthen their muscles for creating engaging, targeted digital experiences for their buyers. Brands and companies that spend this time building end-to-end, personalized digital strategies are going to come out the other side with a huge competitive advantage over the ones that are simply adapting their live events strategies to virtual ones. Additionally, now more than ever, we’re seeing marketing teams adapt rapidly to customer retention and expansion strategies.

  • Transform into a Purpose-Led Brand

 

Quarantine and lockdown measures can help keep people safe and healthy. But don’t forget the impact on mental health on different age groups. While kids cannot go to schools or play, the earning group is worried about finances, and seniors who are seemingly the most susceptible to the virus are stressed. It is, therefore, important to engage and entertain people. In these times, if marketers can find innovative ways to ensure their services reach customers, it will go a long way in building lasting relationships.

  • Focus on Customer Experience More Than Ever

In worrying time likes these, brands must focus on instilling confidence in customers, by providing them with the means to cope with the situation, furnishing the right information, and going beyond to help customers. Being empathetic and prioritizing customer experience will help your brand stand out and help you build a loyal customer base..

  • Be Present in the Digital World

As people stay at home, time spent on their mobile devices, and online platforms is already on the rise. They are spending more time on OTT streaming platforms for entertainment, social media for connecting with the outside world, e-commerce portals for shopping, and so on. Although COVID-19 has disrupted marketing and advertising initiatives, we can expect marketers to keep their plans fluid and tweak their ad-spends to reach customers where they are.

  • Leverage Technology

 It has become a challenge to meet customer needs, and you must think about how best to serve customers with limited resources and social distancing constraints. Organizations, especially e-commerce giants are over-burdened with rising online orders, stocks running out, prioritizing essentials, and ensuring the health of employees and customers.

  • Anticipate Consumer Needs

Social distancing can lead to stress, boredom, anxiety, and a sense of loneliness. This makes it crucial to identify individual consumer needs and address them before it becomes a problem area.

During this unprecedented time, as consumers’ buying behaviors and media consumption change, it’s so important for marketers to understand these emerging patterns – as well as to anticipate consumer needs.

So these are the opportunities you have right now to make use of.

This pandemic has brought us opportunities to do things we didn’t in normal so enjoy this new environment and make use of the opportunities.

#1: Help others selflessly

Keep in mind, new customers means free trials… a large portion of free-trial users doesn’t convert into paying customers but still, the more trials you get in theory, the more paid customers you will eventually get.

 

With your website and business, consider what you can give away for free. Anything you can do to help people out is appreciated, especially during this difficult time. You’ll also find that it will drive you more visitors, which is a nice indirect benefit.

 

 #2: Paid ads are really, really cheap

The latest trend we are seeing is that paid ads are becoming cheaper. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads.

If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decrease. But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help. In other words, traffic on the web is up and there are fewer advertisers. This means ads are cheaper. Now we are also seeing conversions rates dropping in certain industries, but nowhere near at the same rate as the CPCs. When we average things out per industry and globally, we are seeing paid ads producing a much higher ROI than before the Coronavirus hit. Just look at the chart below. In general, clients have seen their ROI go from 31% to 53%. That’s a 71% increase in ROI. If you haven’t tried paid ads yet, you should consider it. If you do, consider ramping up as there is more excess inventory than there has been in years.

 

#3: Offer educational based training

If you are looking for a good opportunity, consider selling your audience educational based courses. With unemployment numbers reaching all-time highs, more people than ever are looking for new opportunities. Many of these opportunities are in fields like high-tech that not everyone has experience in. And, of course, going back to school can be expensive and is time-consuming. Plus, let’s face it… you can probably learn more applicable knowledge on YouTube than sitting in a college class for 4 years (at least for most professions). So, where do people go to learn? Any online education website offering very specific, niche advice and courses.

 

#4: Geography diversification

COVID-19 is a global issue. But it is affecting some countries worse than others. For example, South Korea has had better luck controlling the spread of the virus compared to many other countries. And countries like the United States and Italy have exploded in daily cases. With over 84,000 new cases a day and growing quickly, the spread of the virus or the slowdown of the virus can affect your traffic drastically. For that reason, you should consider diversifying the regions you get your traffic from. Through international SEO, you can quickly gain more traffic and be less reliant on one country’s economy.

Conclusion

Sadly, the next few months are going to get worse. The daily count of new Coronavirus victims is growing.

These are exceedingly testing times for brands. By the time the COVID-19 crisis is over, we will realise the real impact it will have on the way brands conduct their businesses as well our societies at large. From a personal standpoint, all you can do is stay indoors and practice social distancing.But from a marketing, business, and career perspective, you can make a change.

You should have more time now (sadly), so use it to your advantage. Put in the effort so you can grow, that way you’ll come out of the Coronavirus stronger.


Our Case Study On CRO That Increased The Conversion Rate By 40%.

Our Case Study On CRO That Increased The Conversion Rate By 40%.

In contemporary times when we have a plethora of options to choose from, why the businesses online are surpassing the traditional brick-mortar stores? Is there a reason behind it or is it simply a behavioural shift? Well, let us make things clear at this very instance and not beat around the bush. It’s the clarity in the product description and other details which makes a customer think twice before going to a brick mortar store. The more transparency customers will find on your website, greater are the chances that he will not only buy the product but also refer it to others. The whole strategy of online business is pivoted around the ease which it has provided while shopping, which the brick mortar store failed in providing.

How does a simple change on your website can bring a substantial change in your business?

Well, there is a strategy behind it, and we are not claiming that we are the sole marketers to know this thing. But as the age-old saying goes, “everyone saw the apple falling but it was Newton who thought of gravity”. And yes we are the newtons here, we will strategise your business by making those necessary changes and the resultant will take your business to the heights it deserves. Since the inception of the concept of marketing, one thing which has remained intact is the seller’s ability to convince the customer. And in the field of digital marketing, the whole game is hinged around transparency and that transparency translates visitors to customers.

What are the changes we are talking about?

Now is the time to fill you in with substantial details and the strategies which are going to turn around things for you. Big talks apart, let’s give you something substantial. Recently one of our client’s sale saw a steep decline in sales, the sales were at an all-time low and the visitors weren’t getting converted to customers. This was the time when we stepped in and used CRO (Conversion rate optimisation) and you will be surprised to know that the sale figures skyrocketed and it soared by more than 40%.

So just think of it from another perspective, it’s not like that as if we are the sole marketers who know about the CRO (Conversion rate optimisation) but it’s the understanding of markets led our thought process to go for CRO (Conversion rate optimisation).  Any student can learn the formulas but does that mean he will be able to solve the problem too? Nope. The applicability of the tools makes you a winner or loser. 

There is another aspect to it too, which is the e-commerce conversion rate. So what does that mean, technically An e-commerce conversion rate is the percentage of website visitors who purchased something from your online store (in a set period). And in layman terms the customers who were convinced by your products and make the purchase by considering several factors which we will be talking about in the next section.

 

The intricacies of real-time determinant

There are multiple determinants to the market dynamics and we will focus on each of them and how do we deal with these determinants-

  1. Adding proper and engaging description- Well, the thing we asserted so much was transparency and it is the first step in the direction. A properly described product doesn’t leave a customer in doldrums and a first step to making the visitor stay on your website.
  2. Giving shipping and delivery details- These are minor factors but any lack of clarity at this stage can completely sway the customers intent to buy from your website. So we keep these details with utmost clarity and help the customer complete his purchase with no unnecessary hurdles.
  3. Care Details: This is the icing on the cake, these are the nitty-gritty which takes your business forward or backwards. Just small information and you won the customer’s trust. 
  4. Customer support details- Do you think the ease of buying is the sole criteria which make the online businesses more successful than offline ones? No, the ease with which your customer can register his grievance is the key factor. This helps you to earn customers loyalty. This is the very reason we keep the customer details at every possible section of the website so that your customers are always ensured of the product they are buying or any query whatsoever.
  5. A proper size guide is something which scotches the fear out of the customer’s mind and then you are all set to convert the visitors to customers.

Neil Armstrong said this when he became the first man to step on the moon, “That’s one small step for man, one giant leap for mankind.” And now it’s your turn to step up your strategies to allow your business to take that giant leap.

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RS. 6.1 Million Sales In A Month. How We Did It ?

6.1 Million Sales In A Month. How We Did It ?

Nowadays everything is online. You can buy everything on the internet. There are websites for almost anything you can see in the market place, anything worth selling is there for you just with a click.

Do you know why brick and mortar store can’t cope up with the online market? Well, the word you are searching for is “Strategy”. It’s not the hard work but the smart work which decides who is going to be the winner in the world where people have more work to do than to scratch their heads in a shopping mall or a retail store.

This human tendency to go for an easy route drives the market. Earlier there were limited choices, but the advent to technology taught us to multiply our profits by dividing our work. And that’s where we come into play. 

How do things work with us?

Well, we are no philosophers stone which is going to turn any rock to gold. But we are the one who knows how to differentiate between any ordinary metal and gold.

The market is the best teacher and we know how to master the master. Here at ROI hunt, we direct your investments to those uncharted territories where the actual demand lies.

In today’s world of internet, we narrow down your products to potential customers.

The term “Strategy” comes into play when we direct your products to those customers who are looking for it, not to some vague online space where the chances are 40% or 60%. We work on those strategies which will land your products to those sections of the market where the chances are more than 95% and this subsequently translates to skyrocketing sales.

And when it comes to the sale we pull customers from every possible platform, be it Facebook, Instagram, Google…you name it and you will find your products slaying the market, changing the dynamics of your sales.

Why are we any different?

There is a pool of digital marketers in India. There are genuine ones and a plethora of fake marketers. But we are considering only those who are genuine players in the market who transform words into action.

So you must be looking for something substantial. Well, let’s give you the sales figure for one of our clients.

Before joining us the online sale figure was stagnated at an abysmally low at Rs200000 and then we stepped in, revamped their online marketing strategies, directed the product flow to those customers who were intending to buy and voila!

The online sale figures soared to a staggering Rs 6.1 M. If we do a comparative analysis then its gigantic leap of almost 26.3 times.

The extent of efficacy can be assessed from the fact that the monetary investments were at Rs8,94,155 and the ROAS(return on ad spend) was at whooping 5.9.

Now that’s something which defines the ROI style of market analysis and project execution.

We don’t do different things, we do things differently.

We proved our capabilities by showing you a substantial part of our strategy. But still, a pertinent thing which pops up in every businessman’s mind is “Is it going to work for my business too?”.

Now we will demonstrate to you how it is going to work for every business out there. Marketing techniques are mainly driven by a core strategy, which act as a panacea for every blockade.

We follow a three-pronged strategy-

1. Who is your customer– This is the core of any digital marketing agency and the way they pursue this issue makes them different from the rest of the pack. We believe in targeted marketing by doing extensive market research.

We do extensive research for the suitability of your product on different grounds e.g, the customers who are looking for your product, the customers purchasing behaviour, the localities where the chances of selling your product are maximum and a plethora of other dynamics.

2. Where can you find them- The very reason digital marketing has trumped the other marketing techniques is its ability to go for those customers who are up for buying your products. Now that’s something which translates investment in marketing to return in the sale.

A. How to make them buy- Why departmental stores performed better than conventional retail stores? Why malls performed better than departmental stores? The essence lies in the range which the subsequent sales models had to offer.

The number of the product you offer, the number of times you make them see the same product, the probability of scaling up your sales automatically rises. And we at ROI hunt have a knack to crack this puzzle and that’s something which makes us different.

There are always reasons to scale up your hard work and the onus always lies on your end. A step at this point will earn dividends for a lifetime. Now is the time to walk that extra mile and see your efforts scaling the zenith of the online market place.

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Generated 5052 leads at an average cost of Rs. 2.65 per lead for a restaurant opening.

Generated 5052 leads at an average cost of Rs. 2.65 per lead for a restaurant opening.

Points:

        There was a new store opening in Bandra for the restaurant.

  • The marketing idea is to do a big giveaway wherein we were providing Free family lunch
  • Now there were several benefits of doing this giveaway: getting leads (prospects data of Bandra as we didn’t have anything), Publicity (the person who wins will come with his family and we will promote their experience on the internet in nearby locations….. And since we will generate so much data, we will be able to use it for remarketing and sending offers via text messages and Emails)
  • The whole idea of the giveaway was that it should be big enough if we want to make it successful.
  • As you can see, after we ran the campaign for just 2 weeks, we got an overwhelming response (Generated 5052 leads at an average cost of Rs. 2.65 per lead for a restaurant opening)
  • We announced and invited the winner, but with that, we gave other participants a 20% discount code via text so that they should be also motivated to visit the restaurant.
  • There was another reason to visit the restaurant – we had booked a local influencer to perform and heavily promoted his invitation in nearby areas.
  • The result – the restaurant was houseful, the giveaway was fulfilled and it was indeed a grand opening.

In digital marketing, the biggest asset of any company is its database. Database size of a Digital marketing agency is directly proportional to the possible result they are going to give. There are several instances where we end up investing a lot but don’t get satisfactory results. Why does this happen? Is it your product which is at fault? No, a big no, if your product had any defect you wouldn’t be up for a marketing strategy. It’s the management of your product distribution which call the shots.

How a company’s database can quadruple or quintuple the output?

Well, In the contemporary world the flow of data and the management of data are the biggest hurdles and the greatest opportunity. Let’s focus on data flow first, the data flow is ensured by the digital marketers by adhering to a well crafted and properly implemented strategies. It’s the slew of steps which helps to ensure the data flow into your system and that in turn augments the output of your firm. We will substantiate that with relevant examples in the latter part of the article.

Now comes the management of data. Data is the oil of the 21st century. And its the data management which is a crucial part of digital marketing operations. The amount of data stored is gigantic and if properly utilised it has the potential to boost your business a quadruple time. Now is the time to substantiate our claims.

How do we get results?

There are multiple factors at play and there is no magic wand which yields results. One of our clients had opened a restaurant at Bandra in Mumbai and we were tasked to augment the customer base and give substantial turnaround in the business. Our marketing strategy was pivoted around the central human tendency to get inclined to free things. We offered free lunch to families. So how does giving free lunch can enhance your reach?

Let’s break it down for you-

  1. Getting leads- As we were unaware of Bandra’s market we took the first step to ensure the flow of data. The data flow helped us analyse our potential clients and how the data should be processed to filter out the data of our use.
  2.  Publicity- Now comes the data management part which includes marketing the available data to publicise the product to a much greater pool of customers via emails, texts and other social media platforms. And on top of it, the winners themselves will share their free lunch and this too will help enhance your customer base.

So what was the rationale behind the giveaway? To make it big. The bigger the giveaway better are the oddsin favour of your business. If you want to propel the business the first boost is poised to be a huge one.

If we prove the above-stated facts numerically it will make more sense. So if we see the stats it shows that a mere two weeks campaign yielded outstanding results and we were able to generate 5052 leads at an average cost of Rs. 2.65 per lead for a restaurant opening. Now, this is something which substantiates the whole process and the result we get after strategising the data in the best possible way

Did we stop just at giving free giveaways? No, we didn’t and we took it a notch higher by enhancing the extent of discounts to all the participants. We gave a 20% discount to all the participant in the giveaway contest. That’s how we extracted the last bit of data to augment the visitors in the restaurant.

The icing on the cake was the presence of a local influencer, whom we called at the opening and that did make the opening a grand one. We used the data at our disposal to do a heavy promotion of the influencer who visited the restaurant at the opening.

So if we see the whole process, we can comfortably say its the data and its management which makes you a winner. Now is the time to delve in the ocean of data and use it to materialise your hard work.

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Journey To Over 1 Lakh In Sales In Just 15 Days Of A New Business!

Journey To Over 1 Lakh In Sales In Just 15 Days Of A New Business!

Online marketing has become the panacea for all the gaps existing in the contemporary offline
markets. Earlier the access to your customer was not a small task and you have to work
extensively to ensure that your customer base is intact. But now the tables have turned and the
new rules of the game have been laid. The present generation is writing new rules by removing the
existing hurdles of a free market.

How do we surpass offline sales?

Well, there is a magic wand, to say the least as the change in your sale figures will exactly
translate something like this for sure. So how do we ensure such a leap? There are strategic
changes which alter the way your online business used to be and thus it will augment the sales.
There are different elements involved in an online sale, and they are entirely dependent on how
you present your products?

So the first thing we do is to redesign your website and make things more fluidic for a customer.
The more fluidic website is always preferred by any customer as it is the ultimate impression the
customer will carry in its mind and that’s exactly will make you earn a customer. A customer earned
should always be prioritised over a dollar earned. A customer can translate his first impression into
a hundred further customers. Now, this makes things crystal clear that the first impression of your
website is your last impression and in the above lines, we have tried to substantiate the value of
one positive impression.

How does our design of website work?

An age-old saying which goes like, “Action speaks louder than words”. In this section, we will start
with something substantial to present our case in a more realistic sense. We started working with a
client in the FMCG niche and he had a functional website back then when we took over the work.
We conducted a study of our client’s website and then we ascertained that an overhaul is needed
and he was cooperative enough to let us redesign the website from scratch. While we started
renovating the website, we kept our previous study of his website into consideration.

We started noticing the flaws in the website and then we juxtaposed those results with our study.
This helped us analyse the case with more clarity and helped us understand the flaws clearly. Then
we started renovating the website on Shopify. While the design element was going on, we kept the
CRO (Conversion rate optimisation) among our top priorities. The CRO is the pivot around which
the whole website is hinged and thus everything depends on the CRO. If you have good CRO the
chances of converting a customer quadruple or quintuple times and that’s what we intend to do at
ROI Hunt.

How the sales figure skyrocketed?

Let’s provide you with real-time data so that it will be easy for you as a client to ascertain the extent
of sales clients generates after a slight change in their websites. If we take today’s date i.e. 22nd
February 2020, the sale figure has already crossed Rs 1.2 lakh in the very first month. These are
the result when we were already in the mid-way of making necessary alterations. The sales figures
are poised to rise even more when the sale cycle starts with the newly designed website. These
are the results which make the client believe us and the client pool we have at this point. There are
multiple factors which work in sync and makes the whole website presentable.

In this era of digital marketing, your website is the salesperson and this virtual interface is the only
way to convince the customers. The better you are at expressing what you intend to sell, higher
are the chances of converting a visitor into a customer.

The sale figures are the best reflection of your product’s performance but there is something called
expertise. You are an expert at something, you have a product which is the most potential revenue
generator. When we conduct the study of your website we analyse your products and then we do
market research to ascertain the products which are in demand. And by conflating both the result
we place your products accordingly and this changes the entire landscape of your sales. 

This clears the way for you too, as now you have a better idea of which product is to going to be the
game-changer for your business.

I think we have been able to make ourselves clear regarding our strategies and program
implementation. It will be a great pleasure for us to augment your business in such a way that we
can share your story with other clients at some point in time.